Who we are

Safiri LTD is an international online Safari Booking Company with extensive experience in identifying quality low-cost travel experiences for clients wishing to explore the natural beauty of Africa. SafiriLtd an affiliate or Sister Company  of Mazzola Safari House & Backpacking in Arusha, Tanzania. Specializes in Safari experiences for international and local tourists. We offer a wide variety of Safari destinations, Backpacking, Cultural experiences, Hiking trips, Exotic bike trips, Budget accommodations and many more.

“Safiri” is a Kiswahili word meaning “to travel”.  Our goal is to offer easy, hassle-free Safari solutions to our clients who look to explore Africa.

Our Vision

To become a leading African Safari company on the globe.

Our Mission

To create easy solutions for tourists planning a Safari in Africa. We recognize the challenges most people experience when planning safaris in Africa. For example, some clients find it difficult to find easy solutions to pay for their safaris. With Safiri Ltd, paying for your safari experience will no longer be a problem. We offer various payment options for our clients including visa, Mastercard, mpesa, and others.

We also acknowledge and appreciate the fact that there are free-spirited adventurers who want to experience Africa with a pocket-friendly budget. The heart and soul of Safiri Ltd are to cater to these guys, that is, to provide an easy solution to clients who are on a shoestring budget. You do not need to spend all your savings to enjoy a great safari. Safiri Ltd can make that happen at a fair and reasonable price.

We have created a sliding scale filter which empowers you to select a safari experience based on your budget. Isn’t that cool!! Click on the Advanced options on the search filters to enjoy this feature. Our goal is to make your safari experience easy, memorable and enjoyable. Our primary areas of focus include, but not limited to, budget safari destinations, backpacking, cultural experiences, hiking trips, mountain climbing, exotic bike trips, budget accommodations, camping, birding expeditions, and inland fishing experiences.

Quality First

As the pioneers for this service in the field, we are committed to delivering quality services to our clients through our team’s vast and long-standing experience in African Safaris. We have developed a culture of quality throughout the entire organization, priding ourselves on being a quality-driven organization.

Our People

Board of Directors

Safiri Limited has four Directors. The Board of directors of Safiri Limited is the core of our corporate governance and is ultimately accountable and responsible for the performance and affairs of the Safiri Limited. These are leaders with diverse and complementary backgrounds, and with a wealth of Safari experience. The team meets regularly and focuses on the key strategic, financial, operational, and policy issues affecting the company. We are committed to empowering clients with quality services and delivering value to our customers.

Executive Officials
Ruth Mwangi-Mdodo

Co-founder and Director of Safiri LTD. Ruth brings with her years of experience and expertise in information security, privacy, and compliance. She has worked in the security and compliance field for more than 15 years and is instrumental in developing security, privacy, and compliance standards for Safiri. Ruth holds a Master’s degree in Conflict Resolution from Kennesaw State University and multiple Information Security certifications including the highly respected HITRUST Practitioner certification. Ruth is excited to be a co-founder of Safiri and will work to ensure that confidential client information remains confidential. Today, Ruth is the Compliance Officer at a U.S based health care organization and directing regulatory procedures and security requirements. 

In her spare time, Ruth loves to travel and enjoys the amazing beauty that mother nature offers, from the dry savannah to the beach!

Reginald Victor Runyoro

Reginald has over 5 years of experience working in community engagement, financial management, social entrepreneurship, and sustainable tourism. Currently, he works at Tanzania GET Safaris as the Co, founder & Chief Operations Officer based in Arusha, Tanzania as well as he is the Co, founder & Director at Safiri LTD based in Nairobi, Kenya. He holds a Bachelor of Arts degree in Anthropology, History, and Sociology from Rhodes University, South Africa. Born and raised in Ngorongoro Conservation Area, Reginald has invested most of his time and energy exploring the length of East Africa on two wheels, by foot and on four wheels, especially in-depth of the famous Serengeti National Park and Ngorongoro Conservation Area. Reginald hopes to use Big Data and Artificial Intelligence (AI) in Safiri LTD to revolutionize and democratize services in the tourism sector and respond to new customer demands while strengthening the economic empowerment of the local communities living adjacent and within Wildlife Management Areas (WMAs).

Innocent Samson Mkumbo

Born and raised in Ngorongoro Conservation Area, the 7th Wonder of the World, Innocent has the passion and commitment to promoting innovation and digital entrepreneurship within the tourism sector through the creation of affordable travel accommodation, smart travel destinations, and cultural preservation. Currently, Innocent works at Mazzola Safari House and Backpacking as the Co, founder & Managing Director. Co, founder & Chief Product Officer at Tanzania GET Safaris as well as he is the Co, founder & Director at Safiri LTD which is based in Nairobi, Kenya. Innocent holds a Bachelor of Science (BSc) degree in Business Administration and Business Management from the United States of America International University (USIU) based in Nairobi Kenya. Innocent is looking forward to creating the best affordable smart travel programs and design unforgettable cultural programs to promote and strengthen sustainable tourism practices related to wildlife and cultural tourism in Safiri LTD.

Company Governance

Safiri LTD. accordingly embraces the principles of good corporate governance. We have a firmly established policy of conducting our affairs in compliance with the law and adhering to the principles of business ethics.  Our policies are designed to ensure that the company conducts its business for the benefit of all our clients – our customers, shareholders, business partners, and the community.

Code of Conduct

Our Code of Conduct reaffirms our commitment to integrity as the cornerstone of our business behavior. We strongly abide by our constitution as our guiding principle.

Our Culture

Safari LTD. operates in a fast-paced, fast-changing, and fiercely competitive environment. To succeed as a high performing global safari enterprise, we work together as a team. This means we strongly agree and act on, what matters most in achieving our mission—to make sound investment decisions to achieve our goal of providing the best services for our clients.

Having a strong and cohesive culture makes achieving our mission possible. Our culture is a driving force behind our engagement and performance, and ultimately, our success in our business. We work together with a strong commitment towards to establishing One Safiri LTD. Our team is made up of people who make a difference, lead change in their areas of responsibility, and inspire each other to conduct themselves consistent with our culture.

Building One Safiri LTD is a journey for us and our goal; we embrace transformational leaders and encourage all employees of Safiri LTD to reinforce the culture of teamwork in the company.


For every new product we offer, we embrace and deliver new ideas that work. We do not fight for the market – we create a new market with new ideas and destinations.


Collaboration fuels our business. Whether it happens between our partners or customers, collaboration unlocks innovation, insight, and engagement.


It is a significant tool for greater engagement and strategic alignment. We encourage open and constructive communication as a foundation for success.


Do the right things and get the right things done. We believe it is up to us, and none other, to ensure success. Creating higher levels of ownership engage and empowers us